Persone Design: Blog: Insights on UX/UI, Branding and Digital Innovation

2024

For additional insights on digital strategy and design, subscribe for more updates.

The Art of Persuasion: How Typography and Color Shape Political Perception
Posted on November 11, 2024 by Peter Loomis

Typography and color might seem like small details, but they’re the unsung heroes in the art of political persuasion, setting the stage for what voters feel about a candidate or movement, often before they even hear the message. Explore the power of these visual choices in politics and why they work—or sometimes don’t. (...)

The Intersection of Art and Technology in Modern Web Design
Posted on November 4, 2024 by Peter Loomis

Explore how modern web design blends artistic vision with technological innovation, from generative art to AI-assisted design. Learn about current trends and future perspectives in digital design.(...)

The Role of Artificial Intelligence in Design
Posted on November 1, 2024 by Peter Loomis

AI is no longer a novelty—it’s an essential part of the toolkit for designers in nearly every field. From sparking new ideas to personalizing user experiences, AI is helping designers achieve things that would have been unthinkable a decade ago. Let’s dive into how AI is redefining the design process and why it’s both an exciting opportunity and a complex challenge. (...) Read more

What is User Experience, Why It’s Important and How to Improve It
Posted on October 31, 2024 by Peter Loomis

When it comes to websites and apps, first impressions mean everything. In fact, research shows that 88% of online consumers are less likely to return to a site after a bad experience. This is the essence of User Experience (UX) — a concept that’s grown from an afterthought to a critical piece of any successful digital product. Let’s dive into what UX really is, why it matters so much, and some practical tips to help improve your own.(...) Read more

Brand Consistency Across Platforms: Why It's Essential and How to Achieve It
Posted on October 29, 2024 by Peter Loomis

Brand consistency isn’t just for big names; it’s essential for anyone who wants to build trust, attract loyal customers, and grow their brand’s reach. In this article, we’ll look at why brand consistency matters, the biggest challenges in maintaining it, and practical steps you can take to keep your brand on point across all platforms.(...)

What is a Persona and How to Use Them in Your Design Projects
Posted on October 28, 2024 by Peter Loomis

Have you ever wondered why some design projects just *click* with users while others fall flat? One of the secret sauces behind successful designs is something called a persona. But what exactly is a persona, and how can you use it to elevate your design projects? (...) Read more

The Creative Process: From Concept to Design Execution
Posted on October 28, 2024 by Peter Loomis

When it comes to design, there's a lot more going on behind the scenes than just making things look pretty. A solid design process is what really sets the stage for success. It’s like having a roadmap that takes you from a rough idea to a polished final product that not only looks great but actually works. (...) Read more

Design Tips for Businesses: Practical Advice for Branding, Marketing Materials and Websites
Posted on October 21, 2024 by Peter Loomis

This guide offers practical advice on enhancing your branding, website design, and marketing materials, complete with do's and don'ts to steer you in the right direction. (...) Read more

Inside Design: Fall 2024 Newsletter
Posted on October 16, 2024 by Peter Loomis

Our first newsletter for Fall 2024 featuring our recent blog post covering emerging design trends, as well as a case study and inspiration links to an AI image portfolio we've started. We're passionate about visually compelling and strategically effective design. In this issue, you'll find insights designed to help you stand out in today's digital world. (...) Read more

5 UX/UI Trends Shaping the Future of Design

Five UX/UI Trends Shaping The Future of Design
Posted on September 19, 2024 by Peter Loomis

In this post, we look at several emerging trends that are currently affecting modern digital design. From hyper-personalization, AI and machine learning to voice interfaces, microanimations, bold minimal graphics and immersive 3D and AR, technology is influencing the needs and dictating new design standards and requirements for apps, products and integrated marketing (...) Read more

Praeses
Posted on March 25, 2024 by Peter Loomis

PERSONE iss consulting with a colleague on a project for an advanced software development firm called Praeses, helping to design a next-generation website for the company focusing on their key software products and government, correctional and military applications.

We're involved primarily with the web design, but have also contributed with video editing and optimization, motion graphics design, micro-interaction design, using DaVinci Resolve, Photoshop, Illustrator and Figma as well from handoff through production.

RRAI/Forterra
Posted on January 25, 2024 by Peter Loomis

PERSONE has consulted with with a colleague on a project for an AI and robotics firm RRAI/Forterra, helping to render a graphic for the company focusing on the all environment capability of their self-driving vehicles and software for defense and commercial usage in on-road, off-road and no-road, GPS-denied applications such as underground or mining usage where GPS signal is not available.

Our contribution focused upon concept execution in 2D and 3D compositing and modeling spaces using Photoshop and Blender respectively.

Visit their website at RRAI/Forterra. Stay tuned for more & sign up for updates.