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AI Woman with Shimmering Red Eyes and Mystical Overlays

Inside the Studio

Using AI to Power Creative Workflows

Posted on May 14, 2025, by Peter Loomis

Introduction

Here at Persone Design, we’ve always believed that creativity is adaptive. As tools evolve, so do the ways we imagine, make and share. Today, one of the biggest transformations we’re experiencing is through the integration of AI. Far from a gimmick, it's a force multiplier for our studio’s capabilities.

We don’t use AI to cut corners. We do use it to go further, faster — with more experimentation. Here is a look behind the curtain at how we’re incorporating AI into our workflow recently, why it’s a force multiplier for design thinking and how we maintain our vision and integrity at the center of it all.

An early BlueWillow concept (circa Fall 2023). Think — "A man in a space suit overlooking a glittering metropolis in the distance."

1. Expanding Our Toolkit

From experiments to daily practice

Our journey with AI began as an experiment. We started testing platforms like BlueWillow , explored Playground deeply and ultimately adopted DiffusionBee as a core part of our image creation pipeline. Along the way, we explored different models, samplers, inpainting techniques and upscaling methods — not just to generate art, but to understand the mechanics behind it.

Today, AI tools are integrated into our process for:

Generating custom visuals for blog headers and newsletters
Accelerating content ideation and writing workflows
Exploring new visual styles and speculative concepts
Iterating faster with control over tone and fidelity

We're currently focused on realistic rendering using DiffusionBee with Karras sampling and 75-step iterations — always pushing for a higher level of polish and intention.

When asked how to visualize our interactions, ChatGPT created this image of it taking my dictation

2. Writing & Content Support

Outlining, refining and structuring

AI has completely transformed how we approach writing. Whether we’re starting from a brainstorm, voice memo or outline, ChatGPT helps us quickly refine ideas and bring structure to messy drafts. It’s like having a collaborative editor who never tires.

Transforming stream-of-consciousness notes into coherent outlines
Drafting blog posts, newsletters and marketing copy
Rewriting sections for clarity, tone or structure
Testing different headlines or CTA options

Instead of spending hours wrestling with structure, we focus more of our energy on shaping message, tone and creative vision — maximizing our impact.

A recent promotional campaign using different creatures, including plants and animals, as inspiration for the series (2025)

3. Concept Development & Campaigns

Turning sparks into visuals and storylines

We often use AI to explore a theme visually before committing to a campaign direction. For example, our “Bringing Ideas to Life” series started with generated imagery and grew into a series of social media and promotional banners — driven by an evolving creative thread.

Generating visual moodboards or montage-style compositions
Exploring speculative campaign aesthetics
Testing visual metaphors or storytelling approaches
Prototyping before we build

AI has helped us produce significantly more expansive and expressive visuals — and iterate more widely — in much less time than before.

We use ChatGPT to automate key workflows with Python

4. Automation & Studio Ops

Blending AI with workflow engineering

One of the biggest shifts for us has been using AI in tandem with lightweight automation — particularly for content creation. For example, together with ChatGPT we’ve developed new Python-based workflows that convert raw blog text into HTML for rapid prototyping.

Using AI to plan, write and refine blog posts
Automating code population for custom blog templates
Accelerating editing and formatting cycles
Allowing for more consistency without killing spontaneity

Even when AI isn’t producing the final version, it’s playing a role behind the scenes — from HTML production, to asset planning, to evaluating effectiveness of copy and calls-to-action. It’s not just about creativity — it’s about operational leverage, too.

AI is a force multiplier. Used well, it expands what’s possible and accelerates creative vision into tangible output

Streamline ideation and jumpstart momentum
Prototype visuals at unprecedented speed
Adapt messaging across formats and audiences
Experiment faster with fewer roadblocks
Refine and remix ideas fluidly

Leverage prompt workflows for targeted output
Scale content production with editorial control
Maintain creative vision through the noise
Blend tools to match each phase of the project
Use automation to focus on strategy and storytelling

Digital Cherry Blossom used in March 2025 Email Newsletter, also used in Bringing Ideas to Life campaign.

5. Expanded Capabilities

From experimentation to execution

One of the most transformative aspects of integrating AI into our studio workflow has been the expansion of capabilities. Whether it's creating concept art for new campaigns, generating visuals for blog content or refining copy drafts for newsletters, the breadth of what we can do — and how quickly we can do it — has grown exponentially.

As mentioned above, we’ve tested many of the major tools that have emerged — from early experiments with BlueWillow and Playground to deeper adoption of tools like DiffusionBee , LM Studio and custom prompt workflows. Beginning as curiosity, it has become a highly integrated method for:

Rapid visual prototyping and storyboarding
Content ideation and outline drafting
Text refinement and editing with AI support
Prompt engineering for specific visual outcomes
Experimentation with samplers, seed values, and settings

It's not about replacing design fundamentals — it’s about accelerating the execution of creative vision, freeing us to explore further and push ideas more quickly into visual form.

Ornate Warrior's Helmet with Gold Filigree

Helmet asset designed with Playground

6. Real Applications & Studio Workflow

Making the tools work together

AI is more than a feature — it's becoming part of our operational fabric. From the moment an idea strikes, we might use ChatGPT to organize rough thoughts into outlines, test visual directions or to mock up new graphics. We also use DiffusionBee to generate graphics and visual concepts based on text to image and even image to image inputs.

ChatGPT is also good at developing prompts (for DiffusionBee,...). We use it to craft descriptive prompts based upon image styles, lighting and scenic cues, photographic settings or rendering engines as well as detailed descriptions of subject matter and setting.

Basic logo starter ideas with DiffusionBee

This has impacted more than our output — it’s changed how we work. Content development, blog strategy, and social promotions are faster, tighter and more expressive. Even our internal tooling, like ChatGPT developed Python-based automation scripts, ties directly into our use of AI to help develop, build and deploy content more efficiently.

Drafting and refining written content
Generating visual assets for headers and posts
Creating social media promo graphics with AI art
Feeding blog content into email newsletters
Experimenting with workflows for future automation

It’s a dynamic and evolving system that gives us more creative control while reducing production overhead. Additionally, since it’s layered atop a foundation of brand experience, we’re using AI to serve good design, not bypass it.

Publishing and sharing blog content using AI tools

OpenAI's ChatGPT has gotten very capable recently as an AI image generator, capable of a wide range of styles

7. Publishing and Promotion

Speeding up the journey from idea to audience

Once a blog post is finalized, we streamline publishing with automated HTML prototyping via Python, including responsive layouts with structured meta tags. We maintain tight control over quality control during the entire process, reviewing things constantly throughout. Imagery is curated manually and tested for impact, ensuring that each post is not only relevant and useful but also visually engaging.

After launch, we promote new content via email newsletters, X , Facebook and LinkedIn . Every post is handcrafted, now often with a mix of ChatGPT for some copywriting and strategic editing. AI helps us shape headlines, balance tone and accelerate outreach as we keep the message authentic.

Conceptual characters work well for this campaign, along with more natural subjects

8. Visual Identity and Campaigning

Building a narrative through image and interaction

AI image generation isn’t just for experimentation — we use it to prototype and showcase potential futures. Our homepage montage and concept gallery are full of these crafted works. They're real outputs, born of iterative testing and visual strategy.

Our recent “Bringing Ideas to Life” campaign, now live on our social channels, is another example. Using AI-generated imagery with editorial polish, we highlight the transformative potential of technology in design. These aren't just visuals; they’re signals of what’s next — and what’s possible.

Creative reflection using AI tools

9. Reflections and Ambition

Where AI fits into the creative mindset

Working with AI has expanded our practice. Not just in output, but in outlook. The ability to generate visuals across a wide variety of styles lets us prototype, test ideas across domains, identify areas for skills development and pursue learning with purpose. It’s about tightening the gap from vision to execution, using all of the tools we have to optimize every step in the process, as much as possible.

When AI falters, we switch modes. Sometimes we switch tools. Or models. Or filters. Or run more batches. Change prompts. Or we sketch, scan and feed that into the tools as image to image prompts or references. We still code a bunch manually and composite by hand, too. Now, we also study prompts, tweak seeds and experiment relentlessly — all to better understand these evolving tools and how to use them most effectively.

To be honest, sometimes it feels like "Bitcoin mining." What I mean is that there are often diamonds in the rough — standout images that sometimes appear in some batches. It may just take time to run enough processes for these variations to surface. For all of the good ones, there are still loads to edit out. So, we still have to do the work, one way or another. But, AI is helping to bring more of it to life.

This process right now—is the shift.

We’re not just using AI. We’re designing alongside it.
And that’s changing how we work, think and create.

Conclusion

At PERSONE Design, we’ve embraced AI not as a gimmick but as a powerful, emergent tool in our modern creative workflow. It’s there when we sketch, write, design, refine and reflect. It’s not replacing us — it’s extending us.

We use ChatGPT for ideation, outlining, naming, editing and organizing
We prototype visuals using local AI image generators like DiffusionBee
We automate blog production and support content publishing with ChatGPT & Python
We use LM Studio to test multiple, various LLM models, offline & locally on Mac
We craft, direct and deploy every asset — balancing automation with human intent

This is just a brief glimpse into what adaptation and creativity look like here today. Not just hands-on, but minds-in — working with new tools, blending roles and reshaping what our studio can do. AI won’t replace our creativity, but it does amplify our curious minds.

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