The Western Angiographic & Interventional Society approached us in 2019 to create a comprehensive branding package for their 50th anniversary celebration. The goal was to develop a cohesive and memorable brand identity that would honor the society’s history while effectively promoting their milestone event. This included designing a series of "Save the Date" email flyers, a dedicated event website, and invitations that captured the essence of interventional radiology and the significance of this momentous occasion.
Approach
Leveraging our previous experience working on another interventional radiology project, we collaborated closely with the client to understand their vision for the anniversary event. We explored the concept of interventional radiology through a series of abstract logo designs, ensuring that the final selection reflected the innovative spirit of the society. Once the logo was approved and the brand colors were integrated, we extended this visual language across all communications. The website was designed to provide attendees with detailed information about the event, including hotel accommodations, venue details, speaker programs and resources about the Hawaiian islands.
Summary
The branding and website we developed successfully encapsulated the significance of the Western Angiographic & Interventional Society's 50th anniversary, creating a unified and impactful visual identity. The event’s branding was consistently applied across all materials, from email flyers to the website, ensuring a seamless experience for attendees. The project culminated in a successful event at a Hawaiian resort, with the website continuing to serve as a resource for the society’s members and future events. The client was highly satisfied with the outcome, and the branding remains a proud highlight in our portfolio.
For more information, visit the website at: https://westernangio.org
