Portfolio
Formation Environmental
Branding, Logo, Web Design & Production
Objective
We were contacted by Formation Environmental to redesign their website. As part of the process, we streamlined and modernized the logo to fit with the revised aesthetic.
Approach
Working within the constraints of the client's Content Management System, we picked a theme that had the basics of what we needed. We were able to apply several customizations to the design as well which gave it's brand and identity a chance to breathe more, while expressing the dimensionality of their service offerings.
The company is driven by technology and data analysis. So, we updated the user interface and refreshed the branding by focusing on key imagery and highlighted each of Formation's key specialty areas of Water, Environment, Energy and Technology. We chose a color palette and used that to brand the imagery and color choices throughout the site.
Summary
The company was very pleased with our redesign and has been enjoying the new site ever since late 2018. They rolled back to their previous logo due to concerns about changing too much. We have developed further plans for ways to expand the site and are hoping future phases of work can continue to evolve the site and brand's online presence.
