Rebecca Beeson
San Francisco fashion designer Rebecca Beeson looked to PERSONE's expertise when she wanted to market her clothing online. We developed the clothing line's first web site (and several successive revisions) which offered seasonal color and product information. Concurrently, we also began developing offline marketing materials such as flyers, a printed press kit, and promotional imagery designed to increase the line's visibility at New York's Coterie and other industry tradeshows as well as offering the first public interface with the Rebecca Beeson line.
Working with Rebecca Beeson and her team, we came up with several animated concepts for the site. Initially, there wasn't much brand imagery, so we played extensively with the many bright colors that are signatures of her line. We supplemented the color and shape based layouts with self-constructed photography assets and planned a longer term branding strategy.
In 2005, Rebecca decided she wanted to create a multi-page look book to show her line and send to stores and buyers, and as a take-away at tradeshows. We responded by recommending a photographer and initiating concept development for the photography and art direction of the book. Together with the photographer we came up with three distinct lighting and photo styles to reflect the unique elements of Rebecca Beeson's sportswear, daytime, and evening looks.
Using the assets collected from this photo shoot, PERSONE set about creating look book designs for the Spring 2005 line. We used the photography throughout the following seasons in various marketing efforts including postcard flyers for both 2005 Coterie tradeshows in New York City.
The following seasons we used assets from a different photo shoot from a fashion show that Rebecca Beeson developed as a next-generation look book. Adapting these images and using them on the web site required careful selection of the most dynamic and appropriate images to be highlighted in the site's homepage animation. We then abstracted the images, taking both a moody close-up and a more distanced, full-color shot showing the full look. We added motion and also developed a custom audio soundtrack to accompany the site load and homepage animation.