M&M's
Working with New York City's Interactive8 Studios, PERSONE was responsible for the design and production development of a themed mini-site for the then-M&M's web site as well as contributing customized seasonal graphics for the network-themed site.
The section, dedicated to the M&M's NASCAR efforts, was designed with automotive parts and elements in the user-interface. By creating various customized consoles, we were able to establish a unique, engaging and entertaining user-experience, directly related to the M&M's brand, the car and the characters, Red and Yellow. The characters and the brand are very playful and distinctive, so we wanted to carry that attitude through in the playfulness and interactivity of our pages.
M&M's Raceway Mini-site
The mini-site incorporated information about the car, the driver, the team, photographs, news and race reports, as well as streaming audio interviews.
Designing and producing all the sections of this mini-site, PERSONE maintained all related content and used the brand's characters throughout the site in fun, unique, engaging ways. By combining existing brand imagery and creating customized pieces, we were able to represent this NASCAR related section with full authenticity and a high degree of interactivity.