IPFC Group
www.ipfcgroup.com
We worked with IPFC Group to developing their brand from the ground up according to their experience and strengths in the international public financial consulting marketplace. We worked on branding, logos, business cards, web sites and throughout their marketing portfolio, including designing custom template elements for their PowerPoint presentations to support their branding.
Since IPFC Group is involved with clean energy, microfinance and also large-scale public infrastructure funding, we wanted to give a very clear picture of some of the kinds of projects they work on, so people could understand quickly what is related to international public finance and the multiple fronts for development worldwide. This lead to a lot of photography selection and also creating graphical images to use throughout their marketing materials.
We explored many concepts and were very deliberate with our process of exploring the many facets of IPFC Group's business and worked closely with them to truly understand their business, so we could really address their needs and help them serve their clients as well as position themselves in the marketplace.
Since developing their business plan and marketing materials, IPFC Group has consulted with various governments and other public institutions around the globe, including Uganda, Dominican Republic, Paraguay, India, Colombia,