Ideal Bite & Disneynature EARTH
Ideal Bite, a green company focused on "bite-sized" eco-tips in daily emails with localized city versions from all around the United States, contacted PERSONE to create a multi-platform campaign for Earth Day in association with Disney and promoting the Disneynature EARTH film which was released in coordination with Earth Day in April during the Spring of 2009.
By exploring Ideal Bite's set of character-based illustrations, we first began establishing a unique look that would appeal to women in the brand's primary demographic as well as unify the various elements in the campaign. Eventually, we pared everything down to the most minimal and functional elements, while maintaining the characteristic EARTH and Ideal Bite related imagery.
The campaign ran from March 25 - April 8,2009, and we sent slightly over 2M emails to the W25+ demographic. There were 70,000 pageviews, 15,000 sweepstakes entries, over 35,000 new subscribers. The email blast resulted in approximately 13,000 new subscriptions.