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Teaming up with IMG and Cam Newton

August 18, 2011 by Peter Loomis

PERSONE: Blog: Cam Newton

PERSONE has just been engaged to create and develop various branding materials and logo concepts for NFL quarterback Cam Newton of the Carolina Panthers.

Cam made headlines in part due to his stellar performance record at Auburn University, as well as his being the NFL's 1st round draft pick in 2011 and winner of the esteemed Heisman trophy in 2010.

PERSONE is working with his management company and agent at IMG to produce several variations of logos and other branding elements to distinguish Mr. Newton's personal brand as well as to complement his existing clothing endorsements with athletic and performance clothier Under Armour and other possible future marketing or endorsement endeavors.

Newton was also featured in a July 2011 GQ magazine interview and photo spread promoting the young athlete.

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